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(This IS NOT about trading or constantly watching charts - it’s simple, straightforward investing that anyone can do, even if you’ve never invested before.)
I’ve helped over 1,000+ beginner investors take control of their financial futures.... now it’s your turn!
There’s a devastating epidemic that’s forcing millions of people to keep working long into retirement.
The average person is on track to outlive their pension savings by 10+ years.
You’re on a path to join them. That’s because getting a job, working hard and putting some money into savings is no longer enough to build a retirement pot.
If that’s all you’re doing right now, you’re in for a big shock.
In fact if you want to outpace inflation, beat the constant cost of living rises and have enough money to enjoy retirement then investing is the ONLY way to truly grow your wealth 💯
I've grown a six-figure investment portfolio in just over 8 years and am on course for over £6 million when I reach retirement.
But the problem is?
Everyone wants the get rich quick scheme 👎🏼
They pick something that their mate Dave down the pub recommended, they lose a bunch of money and then go...
"Oh that investment stuff is a scam"
The truth is, everyday people like us can exponentially grow our wealth, even with a modest salary and a 9-5 job.
It's been proven time and time again.
Most people are just scared to get started.
But why is there so much fear and mystery about investing.
The truth is it's been made to sound confusing by banks and financial companies.
To make you feel like investing is only for the select few...
👉🏼 OR that you need to have loads of money to get started...
👉🏼 OR that you need to learn a truck load of analogies and tactics before you can actually do it...
Let me tell you something - that's ALL BULLSH*T!
You don’t need to be scared anymore
Together we can change that and give you a pathway that's been walked before.
A way to invest comfortably WITHOUT the panic, confusion or information overload.
And luckily for you there's a simple formula called the '80/20 Strategy'.
But while it may be simple, it’s not going to change your life overnight…
So, if you want an effective way to build wealth, without the jargon and still make some great money doing it...
Give me 5 minutes of your time and I'll explain the plan 💪🏼

"Sammie Ellard-King is doing an incredible job educating his audience on all things money and personal finance"

"Sammie's journey is not just inspiring - it shows how everyday people can invest and create real wealth with the right guidance"

"Sammie has been a leader in the personal finance space for a number of years now and I love what he's doing! "

Everyday people can put £100, £200, £300 a month into the stock market and in 20-30 years have enough to retire...
This still blows my mind to this day 🤯
It surprises most people, yet we all know someone who’s done well from investing. That could be you too.
You’re probably wondering, ‘Doesn’t that take a lot of effort?’
Actually, building an investment portfolio is far simpler than most people think and it doesn’t take much time at all.
Here’s the real reason to invest - it’s the only way to beat inflation.
Saving alone isn’t enough.
In fact, when inflation rises, your money actually loses value over time.
So to get real growth from your money you only have one option...
And that's to invest ✅
The numbers don’t lie.
If you invest £100/month you could have £149,000 in 30 years*
If you invest £300/month you could have £447,000 in 30 years*
If you invest £500/month you could have £745,000 in 30 years*
*Based on historical average market returns of 8% annually
Well, the truth is... most people don't give it enough time 🕰️
Compounding (where your money makes it's own money) takes years to kick in...
But everyone is chasing a quick solution and it's why they make rash decisions and don't see proper results.
So simply put we can't be those people ❌
We have to start thinking in decades rather than months or years.
We do this by making calculated investing moves that anyone can understand.
That's the ONLY way you can win in 2025 and beyond.
A true strategy that creates enormous wealth even if we don't have thousands to invest every month.
And because I've done this 1000s of times over, I can show you how better than anyone right now.
Even if you're a complete beginner that's never made an investment before...
It's about building a complete system that we can do together with just 15 minutes a month.
All while we still enjoy our lives and keep doing the things we love (yes that's 100% possible too!).
To explain, let me introduce myself...

Hey, I'm Sammie.
10 years ago, I was £24,000 in debt and on a path to NEVER retiring.
I was spending money I didn’t have on things I didn’t need to impress people I didn’t even like and living with a constant case of FOMO...
Feeling like I was missing out if I wasn’t out partying 👎🏼
Don’t get me wrong, I had a good job...
But I treated money like water, and my bucket was leaking.
Everything changed during a trip with a friend when I had an ‘aha’ moment that hit me like a ton of bricks.
I'd be working until I was 80+ if I didn't turn things around.
When I got back, I dove headfirst into every book, course, and YouTube video I could find....
I realised everyday people like you and me were building wealth by investing small amounts consistently over long periods of time.
It didn’t require an Oxford dictionary or a degree in jargon either....
I cleared my debt in just 18 months through hard work, income increases, and side hustles...
But when I got back to zero, I had two choices: go backwards or kick on.
I chose to kick on 🚀
Today, I’ve built a multi-six-figure investment portfolio by keeping it simple and doing the basics well and will be on track to retire with over £6 million in the bank.
Four years ago, I started Up the Gains to help everyday people like you go from zero to one with their finances.
Since then, we’ve won multiple awards, including Money Content Creator of the Year 2024 at the British Banking Awards, and have been featured in The Times, The Guardian, The Sun, The Mirror, The Daily Mail, and Metro.

My number one mission?
To get as many people as possible investing.
Because let’s face it...
It’s the only way for us to get ahead and build a financial future we can truly be proud of.
And that’s what you’ll get from me 💯
Introducing

I've created a program that covers everything you need to confidently build and grow your own investment portfolio - with zero guesswork!
And I've called it - Stock Market School.
Here's how it works:

01:37 – How Dan Henry started using THIS exact webinar strategy to pay off his huge IRS bill.

17:12 – The exact stories you SHOULD use inside of your webinar to convert your audience into buyers.

44:05 – How Dan's client went from charging $1,500 to charging $1-$3 MILLION dollar contracts.

Watch the end of this video to get Dan's funnel installed directly into your ClickFunnels account.
• The 5-minute "mindset shift" that makes investing feel effortless instead of overwhelming (Module 1)
• The "lazy portfolio" strategy that anyone can use to outperform 80% of professional money managers with just a handful of investments (Module 6)
• The often forgotten about technique for surviving market crashes without panic-selling (Module 7)
Plus all of this...
Your 6-week roadmap includes LIVE calls with Sammie, a full HD video course, premium community access, expert workshops, Q&A sessions, and more to set you up for investing success.
Guiding you every step on your journey…
FROM: Frustrated by financial jargon, watching inflation eat away at your savings, and lying awake at night worrying about retirement
TO: Confidently investing every month with a clear strategy, watching your money grow while you sleep, and feeling secure about your financial future
Here’s how:

Join 3 live calls at key points in the 6 weeks held with Sammie, where he’ll help you stay on track, answer your burning questions, teach you strategies and provide the personalised guidance you need to truly succeed.

Gain access to 50+ step-by-step HD video lessons, released over 6 weeks to guide you through each stage of building your portfolio.
Every lesson comes with interactive resources, checklists, and to-do lists to keep you on track. Plus, you’ll have lifetime access to the course and all future updates

Continue your journey with quarterly Q&A calls where Sammie reviews your investments, provides personalised feedback, and helps you refine your strategy.
Plus, gain exclusive access to workshops and insights from expert speakers to deepen your knowledge.

Join a vibrant community of like-minded investors where the real magic happens.
From exclusive events to daily conversations with peers, you’ll get constant support and motivation.


This program is designed for beginner and existing investors to learn everything they need to create an investment portfolio.
This is all online based. The calls are in person and are presented live but you will have online access at all times.
Yes, our team is available to help you through your issues at any time plus there is a community where you can ask your most burning questions 365 days a year.
Yes, we will record the calls so if you cannot make one for whatever reason you can tune back in at anytime.
You will have lifetime access to the course and all future versions.
Yes, there is a 7 day money back guarantee. If you don't like it or would like a refund please let our team know - no funny business.