Join the Stock Market School waitlist.
The program opens on 26th March 2025.
Signing up to the waitlist gets you 12 months of the premium community and an extra "fast track" call with other likeminded investors.
These bonuses will only available if you're on the waitlist!
You'll also receive emails from Up The Gains and can unsubscribe at any time.
How Everyday People Are Using the 80/20 Strategy To Build Life-Changing Wealth Through The Stock Market In Just 15 Minutes a Month
(Without Spending Hours a Day Following Trends or Checking Charts, Even if You’ve Never Invested Before).
I’ve helped over 1,000 aspiring investors take control of their financial futures.... now it’s your turn!
"I went from a beginner investor with no experience to having over £28,000 invested in the stock market in just 3 years. - Can't thank Sammie enough” — Mark Wilson, Reading UK.
Hello friend,
There’s a devastating epidemic that’s forcing millions of people to keep working long into retirement.
The average person is on track to outlive their pension savings by 10+ years.
You’re on a path to join them. That’s because getting a job, working hard and putting some money into savings is no longer enough to build a retirement pot.
If that’s all you’re doing right now, you’re in for a big shock.
In fact if you want to outpace inflation, beat the constant cost of living rises and have enough money to enjoy retirement then investing is the ONLY way to truly grow your wealth 💯
I've grown a six-figure investment portfolio in just over 8 years and am on course for over £6 million when I reach retirement.
But the problem is?
Everyone wants the get rich quick scheme 👎🏼
They pick something that their mate Dave down the pub recommended, they lose a bunch of money and then go...
"Oh that investment stuff is a scam"
The truth is, everyday people like us can exponentially grow our wealth, even with a modest salary and a 9-5 job.
It's been proven time and time again.
Most people are just scared to get started.
But why is there so much fear and mystery about investing.
The truth is it's been made to sound confusing by banks and financial companies.
To make you feel like investing is only for the select few...
👉🏼 OR that you need to have loads of money to get started...
👉🏼 OR that you need to learn a truck load of analogies and tactics before you can actually do it...
Let me tell you something - that's ALL BULLSH*T!
You don’t need to be scared anymore
Together we can change that and give you a pathway that's been walked before.
A way to invest comfortably WITHOUT the panic, confusion or information overload.
And luckily for you there's a simple formula called the '80/20 Strategy'.
But while it may be simple, it’s not going to change your life overnight…
So, if you want an effective way to build wealth, without the jargon and still make some great money doing it...
Give me 5 minutes of your time and I'll explain the plan 💪🏼
Stock Market School is NOT for you if…
- You're looking for a get-rich-quick scheme or "secret" trading strategies
- You think investing should be exciting and deliver immediate results
- You can't commit 15 minutes a month to your financial future
- You're not willing to think in decades rather than days
- You don’t believe in investing yourself to learn a skill that could dramatically change your future
But IS for you if...
- You're willing to commit 15 minutes a month
- You're tired of watching others grow their wealth thinking that could be me
- You want a proven system to build wealth consistently over time
- You understand that real wealth is built through patience
- You're ready to join hundreds of everyday people just like you
- You believe in taking control of your finances rather than paying "experts" hefty management fees
But first, here's what some industry leaders say about us...
"Sammie Ellard-King is doing an incredible job educating his audience on all things money and personal finance"
Brian Byrnes - Head of Personal Finance @ Moneybox
"Sammie's journey is not just inspiring - it shows how everyday people can invest and create real wealth with the right guidance"
Sam North - Head of Markets @ eToro
"Sammie has been a leader in the personal finance space for a number of years now and I love what he's doing! "
David Henderson - Head of Pensions @ Penny
The incredible opportunity you have to grab hold of today...
Everyday people can put £100, £200, £300 a month into the stock market and in 20-30 years have enough to retire...
This still blows my mind to this day 🤯
It surprises most people, yet we all know someone who’s done well from investing. That could be you too.
You’re probably wondering, ‘Doesn’t that take a lot of effort?’
Actually, building an investment portfolio is far simpler than most people think and it doesn’t take much time at all.
Here’s the real reason to invest - it’s the only way to beat inflation.
Saving alone isn’t enough.
In fact, when inflation rises, your money actually loses value over time.
So to get real growth from your money you only have one option...
And that's to invest ✅
The numbers don’t lie.
If you invest £100/month you could have £149,000 in 30 years*
If you invest £300/month you could have £447,000 in 30 years*
If you invest £500/month you could have £745,000 in 30 years*
*Based on historical average market returns of 8% annually
So what's the catch?
Well, the truth is... most people don't give it enough time 🕰️
Compounding (where your money makes it's own money) takes years to kick in...
But everyone is chasing a quick solution and it's why they make rash decisions and don't see proper results.
So simply put we can't be those people ❌
We have to start thinking in decades rather than months or years.
We do this by making calculated investing moves that anyone can understand.
That's the ONLY way you can win in 2025 and beyond.
A true strategy that creates enormous wealth even if we don't have thousands to invest every month.
And because I've done this 1000s of times over, I can show you how better than anyone right now.
Even if you're a complete beginner that's never made an investment before...
It's about building a complete system that we can do together with just 15 minutes a month.
All while we still enjoy our lives and keep doing the things we love (yes that's 100% possible too!).
To explain, let me introduce myself...
How I Went From £24,000 In Debt To Be On Track For £6 Million In Retirement
Hey, I'm Sammie.
10 years ago, I was £24,000 in debt and on a path to NEVER retiring.
I was spending money I didn’t have on things I didn’t need to impress people I didn’t even like and living with a constant case of FOMO...
Feeling like I was missing out if I wasn’t out partying 👎🏼
Don’t get me wrong, I had a good job...
But I treated money like water, and my bucket was leaking.
Everything changed during a trip with a friend when I had an ‘aha’ moment that hit me like a ton of bricks.
I'd be working until I was 80+ if I didn't turn things around.
When I got back, I dove headfirst into every book, course, and YouTube video I could find....
I realised everyday people like you and me were building wealth by investing small amounts consistently over long periods of time.
It didn’t require an Oxford dictionary or a degree in jargon either....
I cleared my debt in just 18 months through hard work, income increases, and side hustles...
But when I got back to zero, I had two choices: go backwards or kick on.
I chose to kick on 🚀
Today, I’ve built a multi-six-figure investment portfolio by keeping it simple and doing the basics well and will be on track to retire with over £6 million in the bank.
Four years ago, I started Up the Gains to help everyday people like you go from zero to one with their finances.
Since then, we’ve won multiple awards, including Money Content Creator of the Year 2024 at the British Banking Awards, and have been featured in The Times, The Guardian, The Sun, The Mirror, The Daily Mail, and Metro.
My number one mission?
To get as many people as possible investing.
Because let’s face it...
It’s the only way for us to get ahead and build a financial future we can truly be proud of.
And that’s what you’ll get from me 💯
Introducing
Stock Market School
An Interactive Learning Platform
I've created a program that covers everything you need to confidently build and grow your own investment portfolio - with zero guesswork!
And I've called it - Stock Market School.
Here's how it works:
- 50+ interactive HD video lessons (released weekly over 6 weeks) - Never feel confused about investing terms or concepts again
- 3 LIVE group coaching calls (Induction, Half Term, & Graduation) - Receive personalised guidance
- A premium community to connect with me, my team, and like-minded learners - get your questions answered fast
- Plus expert speakers, quarterly Q&As, and workshops
- And Resources to guide you every step of the way
Inside This FREE Presentation You'll Learn:
01:37 – How Dan Henry started using THIS exact webinar strategy to pay off his huge IRS bill.
17:12 – The exact stories you SHOULD use inside of your webinar to convert your audience into buyers.
44:05 – How Dan's client went from charging $1,500 to charging $1-$3 MILLION dollar contracts.
Watch the end of this video to get Dan's funnel installed directly into your ClickFunnels account.
This Is What You Will Learn...
• The 5-minute "mindset shift" that makes investing feel effortless instead of overwhelming (Module 1)
• The "lazy portfolio" strategy that anyone can use to outperform 80% of professional money managers with just a handful of investments (Module 6)
• The often forgotten about technique for surviving market crashes without panic-selling (Module 7)
Plus all of this...
Module 1 - Why Invest?
- Limiting Beliefs
- Misconceptions about Investing
- Introduction to Investing
- Understanding risk
- Setting your Financial Goals
- Compounding
Module 2 - The Basics
- History of the Stock Market
- What is a Share / Stock?
- Why Do Stock Prices Change?
- Stock Market Indices - S&P500 & FTSE
- IPOs
- Types Of Investments
Module 3 - Stock Types
- Introduction to Individual Stocks
- Blue Chip Stocks
- Growth Stocks
- Dividend Stocks
- Value Stocks
- Cyclical Stocks
- Pros & Cons
Module 4 - Funds & ETFs
- Funds & ETFs - An Introduction
- Active vs Passive Funds
- Mutual Funds
- Index Funds
- ETFs
- Sector & Thematic ETFs
- Tickers and Fund Names
- Accumulation vs Income Funds
- Pros & Cons
Module 5 - Company Valuations
- Intro To Valuing A Business
- Market Capitalisation
- Market vs Intrinsic Value
- The Four M's
- How To Understand An Earnings Report
- Profit, Loss & Cash Flow
- Common Pitfalls with Valuations
- Stock Splits
Module 6 - Choosing A Style
- Investing styles and Asset Allocation
- How Much To Invest
- The Funds Only Strategy
- 80/20 Strategy
- Automated Investing
Module 7 - Portfolio Management
- Rebalancing
- Bull and Bear Markets
- Understanding Market Crashes
- Ignoring The Noise
- Hype And Bad Actors
- Moments That Made History
Module 8 - Start Investing
- Investing Checklist
- Making Your First Investment
- Stocks And Shares ISAs
- General Investment Accounts
- Workplace Pensions
- Self Invested Personal Pensions
- ISAs vs Pensions
- Make The Most Of Your Investments
Want a sneak peek inside?
Watch the start of the "Why Stock Prices Change" lesson right here:
This is NOT for you
if you...
- Want growth hacks that you can get from free YouTube videos or other 'gurus'
- Think this is a get rich quick scheme
- Aren't passionate about creating something lasting that you'll love for a long time
- Don't want to invest the time in yourself
- Are a lone wolf and don't like taking on feedback from others
This IS for you
if you...
- Can't find the right 'niche' for you and wondering whether you have the skills to make it happen
- Want a no BS approach packed with value that provides actionable advice with accountability
- Want to learn how to create incredible value and wealth from your ideas and content
- Tired of doing course after course and reading book after book when all it does is create overwhelm but with no actionable steps
- Feel like no matter what you try that nothing seems to work even though you know it's possible
- Struggle with imposter syndrome and think that you're not worthy of sharing your message
- Want to grow an audience but don't know how to monetise or create content that connects
What You'll Get Inside
STOCK MARKET SCHOOL
Your 6-week roadmap includes LIVE calls with Sammie, a full HD video course, premium community access, expert workshops, Q&A sessions, and more to set you up for investing success.
Guiding you every step on your journey…
FROM: Frustrated by financial jargon, watching inflation eat away at your savings, and lying awake at night worrying about retirement
TO: Confidently investing every month with a clear strategy, watching your money grow while you sleep, and feeling secure about your financial future
Here’s how:
3 Live Q&A Calls w/ Sammie
Join 3 live calls at key points in the 6 weeks held with Sammie, where he’ll help you stay on track, answer your burning questions, teach you strategies and provide the personalised guidance you need to truly succeed.
50+ Lessons In HD Video (4k)
Gain access to 50+ step-by-step HD video lessons, released over 6 weeks to guide you through each stage of building your portfolio.
Every lesson comes with interactive resources, checklists, and to-do lists to keep you on track. Plus, you’ll have lifetime access to the course and all future updates
Quarterly Q&As w/ Sammie
Continue your journey with quarterly Q&A calls where Sammie reviews your investments, provides personalised feedback, and helps you refine your strategy.
Plus, gain exclusive access to workshops and insights from expert speakers to deepen your knowledge.
Premium Community Access
Join a vibrant community of like-minded investors where the real magic happens.
From exclusive events to daily conversations with peers, you’ll get constant support and motivation.
Stock Market School
- Lifetime Course Access
- x 3 Live Calls w/ Sammie
- Premium Community Access (6 weeks)
- Lifetime Resource Access
✚ Exclusive Waitlist Bonuses
- Added Premium Community Access (1 Year)
- 'Starter Power Hour' Workshop & Q&A w/ Sammie
- Quarterly Expert Speaker Workshops
- Quarterly Q&A sessions with Sammie
Your Investment
£247
OR
x 2 payments of £137
No payment is required to join the waitlist.
WAITLIST CLOSED
Enrolments open 10am 26th March 2025
STILL GOT QUESTIONS? WE GOT YOU!
Frequently Asked Questions
How do I know if this works for me?
This program is designed for beginner and existing investors to learn everything they need to create an investment portfolio.
Is this virtual or in-person?
This is all online based. The calls are in person and are presented live but you will have online access at all times.
Do I get support if I'm stuck?
Yes, our team is available to help you through your issues at any time plus there is a community where you can ask your most burning questions 365 days a year.
Will the calls be recorded?
Yes, we will record the calls so if you cannot make one for whatever reason you can tune back in at anytime.
How long will I have access to the course materials?
You will have lifetime access to the course and all future versions.
Is there a money back guarantee?
Yes, there is a 7 day money back guarantee. If you don't like it or would like a refund please let our team know - no funny business.